Print Media – Print And Distribute
For the last 20 years, companies have turned their focus from the traditional print media marketing to digital marketing. Just like some of us still prefer to hold a book made of paper instead of turning on a Kindle, many still prefer print media as a way to brand, advertise and reach their audience.
Print Media is literally any item that is a tangible material with words or images visible.
Ink, screen print, paint, embroidery, paper, vinyl, cloth, magazine, postcard, banner… you get the point!
Print Media Offers Several Notable Advantages Over Word of Mouth Or Digital
Tangibility & Lasting Exposure: A print piece is a physical thing. It has a texture, a smell, a sound. Generally, print media stimulates more of your brain than non print media. Also, when you are done looking at a piece of print media, you don’t “log out.” Print media goes in your pocket or bag, on your desk, or you hold it in your hand to use. It simply lasts longer in someone’s possession.
Loyalty & Credibility: Over the years, print carries the weight of legitimacy. Items that companies take the time to manufacture gives a sense of commitment and trustworthiness. Print media sources tend to have longstanding, loyal readership. People may read their hometown newspaper daily and may also subscribe to specific magazines for long periods of time. This frequent readership helps reinforce the advertiser’s message or even develops an ongoing campaign that may cover multiple issues. Advertising in publications that have been around for many years can also lend credibility to the advertiser.
Branding: Print ads are excellent for solidifying your brand identity. Your ads should have a consistent aesthetic in terms of fonts, colors and types of images to establish brand recognition. Print media allows for a wide range of creativity in honing your audiences sense of intrigue.
Non-Intrusive: Print ads are less intrusive than other forms of media. Radio and television ads often interrupt programming which can sometimes be an annoyance. Many digital advertisers spend money to “get in front of you.” Many times the ads are less than informative and interrupt important tasks you are working on. Print media engages you only at your convenience.
Target Audience Engagement: Placing ads in publications such as specialty magazines can effectively reach niche audiences that may be more difficult to target online. Consumers are more engaged when reading printed material. A printed reading experience will capture an audience’s attention up to 65% more often than stumbling into a digital media advertisement.Certain forms of print media allow for a high level of target marketing. Magazines, for example, tend to be highly specialized, so ads can be developed to appeal to a specific readership. For example, companies that manufacture upscale clothing for men can target their ads to publications that appeal to professional males. A manufacturer of fishing gear can place ads in hunting and fishing publications.