Everyone loves getting mail. Don’t discount Direct Mail.

postcards and mailings

Direct mail is a powerful and dynamic marketing tool. It can also be very expensive. Costs add up between printing, address services and postage.

If utilized strategically, direct mailing can provide your business the opportunity to improve and hone its effectiveness with design, message, compelling offers and audience targeting. Even if you just refine your campaign with a few tips with each mailing, you will see measurable results.

Your Market
Where will you be sending your pieces and why? The narrower your target audience, the more effective your campaign will be because your message and offer will resonate more clearly.
Focus your message
On Benefits
Craft a message highlighting benefits rather than or at best tied to features of your products and services. Most consumers value cost, peace of mind, convenience and quality.
To Action
What do you want the customer to do – call you, schedule a free consultation, come in? Be clear, direct and frequent in your copy and consider creating a sense of urgency or scarcity by letting them know that supplies or space are limited.
With Simplicity
Make sure that you do not spend time and money on your piece, only to find out that you could have saved on postage expense based on certain design specifications.
More Than Once
One single mailing will have a limited success rate. Direct mailing needs to be done as a series. Prepare to send 3-5 mailings to the same address list. Remember — consistency is key.
Your Message
Do not limit this to just the envelope or introduction; insert the consumer’s name as often as is reasonable. Pictures (you, your staff, your trucks, etc.) help to make a personal connection with your consumer.
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